Coca-Cola light-ups with Inuru

Inuru releases world's first OLED label with The-Coca-Cola-Company

Berlin / Central and Easter Europe. For the first time in history the iconic Spencarian Coca-Cola logo light up on label realized with Smart Surface technology made by Inuru, a German smart and active packaging manufacturer, based in Berlin Germany.

Coca Cola #BeSanta limited edition labels

Together with Coca-Cola Inuru has released the first illuminated OLED labels as a part of the #BeSanta Campagin in 2018. The purpose of the products is to be presented as a gift to the employees of Coca-Cola in Central and Eastern Europe and shipped amongst influencers.

The world first illuminated labels light up the iconic Spencarian logo, after a person touches the label. The result is a surprising and magical effect that shall trigger emotions and give and personalized unique brand experience.

The labels are paper-thin and so visually as well as haptically no different from other labelling products. In order to achieve this quality Inuru used propriatary Smart Surface Technology that incoporates flexible oranic light sources and flat and planar energy sources.

"The thin desing is an important feature of the product since it allows to deliver the product on rolls in the future and thus makes the technology scaleable to billions." says Marcin Ratajczak, CEO and couner of Inuru.

The product has been realized together with All-4-Labels - on of the top player of the labelling industry. All-4-Labels has delivered the graphical label to Inuru, that was merged together with Inuru's Smart Surface Films.